The Telugu over-the-top (OTT) platform Aha, which promises to give 100% local content to Telugu-speaking people around the globe, is now moving into another South Indian sector with the debut of Tamil service, which coincides with Puthandu, the Tamil New Year. This move comes in conjunction with Puthandu, which marks the beginning of the Tamil calendar year.

It is expected that Aha Tamil would operate in the same manner as Aha Telugu and provide great original content for the target audience. To use Aha Tamil for a whole year, you may pay Rs 365 and you can watch both Tamil and also can watch telugu movies online.

The Story Behind the launch of aha

The OTT market in India saw a paradigm shift with the arrival of locally produced streaming services. Rising audiences and sales due to the Pandemic also contributed to this. Moreover, the proliferation of digital infrastructure in non-metro regions and the decline in bandwidth costs have contributed to the rise in the popularity of streaming services like Aha.

Telugu Indian Idol on Aha

The most popular Telugu over-the-top (OTT) platform, Aha, has just celebrated its second year in the digital realm. To celebrate, it has introduced an irresistible offer to its users. The next big event on aha will be the introduction of Telugu Indian Idol, the first version of Indian Idol to be broadcast in South India. Sreerama Chandra will host the show, and it will include a competition between various aspiring singers selected via online and offline auditions held worldwide.

The potential of India’s Telugu over-the-top (OTT) platforms

One sector that is expanding at the quickest rate in India is the media and entertainment industry. Nevertheless, keeping up with the ever-evolving content trends and the ever-changing wants of consumers is a process that may be rather tough. Because of its wide cultural and linguistic variety, Aha over-the-top (OTT) platforms are just getting off the ground while conventional content providers and platforms are gradually becoming extinct.

The future is in streaming applications like aha

The survey suggests that entertainment applications will remain the critical battlefield for user attention. Apps in this category have had installations much more significant than other genres regularly throughout the year, particularly with the emergence of local content providers, pushing Aha OTT to reach urban and rural India. This is especially true as OTT applications compete for subscription domination and music streaming apps take over mindshare and quickly become a part of the festivities.

More importantly, it predicts that the forthcoming holiday season will allow marketers in this sector to increase interaction with in-app and social recommendations and concentrate on a smooth consumer experience inside their applications.

Before the pandemic, over-the-top (OTT) services existed in the shadow of traditional cinemas and theatres, with only a select few films explicitly produced for OTT platforms. Most films were produced with theatres in mind and were only afterwards made available through OTT services. However, in response to the massive closure of movie theatres and cineplexes, major film companies have turned their attention to video-streaming services to sell their unreleased telugu crime thriller movies.